Guest speaker

Although our guest speaker Jenny Amaraneni’s business wasn’t a digital business, it was very empowering and inspiring seeing how her passion helped her business flourish. It taught me a lot about how building a business isn’t about the money but about bringing a service to society to help it prosper. Her presentation taught me to focus more on what I’m bringing to society that no one else currently is.

As a journalist, it’s important to me to ensure that people are receiving accurate news is. From listening to Jenny’s presentation, I think to understand and realize this is the first step to a profitable and prosperous business. Especially as a woman, I couldn’t imagine how difficult it must have been for her to get people to trust her product and get her business off the ground. Overall, it was a wonderful opportunity to listen to how one woman’s dedication led to such a prosperous business that has been saving lives.


Bringing my idea to fruition

The more I work on my business plan, the more the possibility of bringing this application to fruition seems impossible. Due to all of my competitors and how Facebook brought out a feature that shows users the difference between fake and real news, it’s been difficult trying to make my project unique. As more companies are attempting to solve the era of misinformation, I feel like all of my ideas have already been implemented in other forms.

On the other hand, it’s been interesting trying to think of ways to make my product stand out amongst the rest. Having competitors that are already so big in the country gives me the opportunity to work harder and think bigger. Since I don’t necessarily plan on bringing my idea to fruition after I graduate, it’s difficult to feel truly passionate about my product. This has made it harder to think bigger in terms of my product. But also realizing that I may have to start making my product a reality in the future since the journalism field is dying and jobs aren’t offered as much anymore has also kept me motivated.

Honing my skills

As I continue to interview people about my phone app idea, the more I realize that I have a lot of work left to do. It’s been interesting watching my idea grow and expand because creating my own business never seemed realistic to me until now. As a journalist, I have a constant fear of never getting a job in a dying business, so knowing that I now have the skills to create my own business gives me hope for my future.

Listening to guest speakers who have created their own successful businesses has been very eye-opening and inspiring. The chance to learn from their mistakes and truly hear about their journey has been an amazing opportunity. I hope to implement everything I’ve learned from these guest speakers into my final business plan. Although I don’t have any plans of truly going through with my business plan in the real world anytime soon, I hope to keep honing these skills for my future.

Working on my business plan

I never realized how difficult it would be to find ways to make my product better than my competitors. Different news sources and apps are available to the public, so my biggest difficulty has been trying to find ways to make more product more valuable than other products that are offered. I’ve also been working on thinking about how I’m going to make money through my product.

The competitive analysis┬áhas been the hardest part of this class so far. I realized that I need to start thinking more like a business person than as a journalist. I’m more interested in the importance of giving consumers real, factual news than on how I’m going to do it and how I’m going to make money off of it.